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'Thirst For Knowledge' May Be Opium Craving

November 29th 2007 11:34
Have you ofetn wondered why some people loved to study, long after you were bored? Turns out they were junkies. Neuroscientists have proposed a simple explanation for the pleasure of grasping a new concept: The brain is getting its fix.


The "click" of comprehension triggers a biochemical cascade that rewards the brain with a shot of natural opium-like substances.


"While you're trying to understand a difficult theorem, it's not fun," said Biederman, professor of neuroscience in the USC College of Letters, Arts and Sciences.

"But once you get it, you just feel fabulous."
The brain's craving for a fix motivates humans to maximize the rate at which they absorb knowledge, he said.

"I think we're exquisitely tuned to this as if we're junkies, second by second." So all we need to end drug addiction is to create learning new concepts addiction! So simple!

Biederman hypothesized that knowledge addiction has strong evolutionary value because mate selection correlates closely with perceived intelligence.

Only more pressing material needs, such as hunger, can suspend the quest for knowledge, he added.

The same mechanism is involved in the aesthetic experience, Biederman said, providing a neurological explanation for the pleasure we derive from art.

"This account may provide a plausible and very simple mechanism for aesthetic and perceptual and cognitive curiosity."


Biederman also found that repeated viewing of an attractive image lessened both the rating of pleasure and the activity in the opioid-rich areas. In his article, he explains this familiar experience with a neural-network model termed "competitive learning."


This preference for novel concepts also has evolutionary value, he added.

"The system is essentially designed to maximize the rate at which you acquire new but interpretable [understandable] information. Once you have acquired the information, you best spend your time learning something else.

So quickly, read another article and take antoher hit, you fiend!

Adapted from materials provided by University of Southern California.

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